DIESEL

The Brief

I was tasked with designing and
executing a fashion advertisement
for a brand of my choice, focusing
on thorough back of house planning,
concepting, sketching and detailing.
The advertisement had to be rooted in
cultural relevancy, backed by research
and hold deeper meaning that resonated
with an identified target audience.

The Ad

“The Ladies Room ‘’ A mock
campaign created for the brand Diesel
aims to push sales and awareness
for Diesel’s womenswear through
revealing what really goes on in the
women’s bathroom. The concept of
unveiling secrets behind stall doors
pushes back on stereotypical scenes,
creating surreal imagery portraying
femininity while honing in on the
brand’s values of rebellion, creativity
and nonconformity.

Skills

InDesign
Photoshop
Pre-Production
Post-Production
Styling
Location Scouting
Casting
Storyboarding
Mock Ups