UFC X Clinique

The Brief

I was tasked with selecting a product
from a beauty brand of my choice
then design an integrated marketing
plan to relaunch a product from that
brand to a new target demographic,
grounded in a current industry trend.


The Plan

I chose base my campaign off the
industry trend of men's skin care,
relaunching Clinique For Men Daily 3
step hydration pack by leveraging the
values held by the UFC to engage a
new target audience of younger men.

Skills

Adobe Illustrator
Adobe Dimensions
Adobe InDesign